A strategic marketing approach focussed on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and ultimately to drive profitable customer action.
- Content Marketing Institute
Selling a product, service, or concept by educating or entertaining your target market / audience.
This is delivered via editorial.
Project managing events from concept to execution and post campaign assessment.
Media planning is the process of selecting the optimal combination of media outlets for advertising a particular message. It involves researching, identifying, analysing, comparing, planning, and working around a brand's budget.
Media buying is the complementary, secondary process by which an individual or agency takes the insights gleaned from the media planner and begins to find and negotiate, buying advertising space across the intended media channels. This can be automated or done manually depending on preference, objectives, audience, budget, etc.
- Mediatool
Also known as earned media, aims to create or obtain coverage for clients. Its goal is to affect public perception.
Allow businesses and individuals to create and share ideas, thoughts, information and other forms of expression to engage and interact with its virtual networks or communities / social media users.
It includes publishing, and analysing content posted.
Branding
Sales strategies and presentations
Web design
And more
Find out more, contact info@blancmc.com.au